Hi, my name is @_monicawong! I'm a social media engagement strategist passionate about social impact, an extremely broke MBA student at Georgetown University and a travel blogger chronicling my world at A Pair of Panties & Boxers. Check out my portfolio to see what I do and if you like what you see, contact me via LinkedIn below!
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“Security camera clips that make the news usually show bad things, but Coke decided to ‘look at the world a little...
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In Focus - World Day Against Child Labor - The Atlantic
These photos are heartbreaking.
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MAKING A DIFFERENCE
Former Microsoft executive, John Wood, created Room to Read after a life changing visit to Nepal to increase literacy and...
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The question today is not whether you should use social media (the 901 million Facebook users answered that for us), but how you should use social media to engage with your supporters, advance your mission and make your fundraising efforts more successful.
The answer to the question lies in understanding your nonprofit social media supporters and identifying which ones are the most well-connected, influential, and, in a word, social.
Just stumbled across ColaLife, a non-profit organization that works to leverage “Coca-Cola’s distribution channel to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives.” These packets fit perfectly between Coke bottles in a crate.
Well, it’s been a month since I started my internship at the Results for Development Institute (R4D). Is it sad that I consider having a 9-5 a perk compared to the agency life? (Don’t answer that.) Another perk: I don’t feel obligated to have lunch at my desk.
My role is more strategic, less tactical. The exciting part is that everything I do sets the precedent for the organization’s communications strategy. Oh, the power! People seem to think that working in social media is all about being on Facebook and Twitter. Although that is partially true, they underestimate the tedious amount of quantitative analyses I have to do before diving into the fun part – execution!
Currently on my list of things to do:
- Create a digital campaign to support R4D’s 5 Year Anniversary celebration
- Produce a digital communications strategy with recommendation
- Submit a fundraising proposal
- Strategize and implement Facebook, Twitter, Tumblr, blog & website strategy
- Produce POV for upper management
- Create digital PR outreach template and best practices
- Curate content for social media platforms
- Analyze metrics from all platforms
“This infographic, created by Craigslist founder Craig Newmark’s non-profit craigconnects, examines the impact of Facebook and Twitter activity across seven types of causes — animal, children, cultural, disaster relief, environment, health, veterans/military and women” - mashable.com
So what did they find? The most talkative organizations are for animal causes. Veterans get no love. Disaster relief organizations have the most engaged followings. And, although women dominate social networking, women’s causes are still among the least talked about.
A sweet letter written by an 8-year boy who donated 100 euros to people in need in Africa.
We received this lovely letter at UNICEF HQ earlier today. It’s from a young supporter – what a star!
If you’d like to donate to UNICEF’s East Africa appeal, click here.
(via united-nations)
Micro-engagement refers to the current trend towards “small.” In our overloaded and crazy lives, we engage with the world through micro bits of time and attention. In fundraising, people are giving very small amounts of money. The same trend is happening in advocacy, our social lives and more.
One of my goals by the end of my MBA is to complete the McDonough School of Business Community Fellows program by volunteering a minimum of 100 hours of community service.
The purpose of the McDonough School of Business Community Fellows program is to foster a culture which embraces and rewards community service. Service to others is central to Georgetown University’s mission, and this program recognizes those students who have made such service a personal priority.
Students must complete at least 100 hours of community service between new student orientation of the first year and April 1 of the second year in our program. The requirement is fulfilled by volunteering unpaid service hours that benefit any 501 (c) (3) organizations and/or other education institutions outside Georgetown University.
If there are any non-profits out there that would like to put my social media and PR skills to good use, please feel free to review my portfolio and résumé. You can also contact me at monicawong530@gmail.com if you have any questions.
Looking forward to hearing from you!
